The films celebrating the Chinese New Year are a big success in the end of the 20th century. The New Year's Films mainly have two features: the contents and stories have something to do the New Year and the Spring Festival, and these films have relatively good comic entertainment effect, create festive atmosphere and play the role of celebrating the festivals.
Director Feng Xiaogang |
Poster of the filmBe There or Be Square |
Feng Xiaogang is surely the leading figure in the circle of Chinese New Year's Films. Why can he make his New Year's Films such a hit? This is closely related to his originality and awareness of d'avant-garde. Feng Xiaogang pays much attention to the market elements and the effect and novelty when directing films, so he is able to deliver much feeling of novelty to audiences. His films care much about details: though the stories have much presumption, the details are close to people's real life and have no affectation. All this, together with the humorous language full of Beijing dialect flavor and actor Ge You's unadorned and civilian performing way, secures the first place for Feng Xiaogang's New Year's Films.