The Beijing International Cultural Tourism Festival, an annual cultural event initiated in 1998, is held in Beijing and normally in September every autumn. It is sponsored by the Government of Beijing Municipality and the China National Tourism Administration.
The festival aims at introducing to the world China's historical changes after the reform and opening-up with cultural tourism as the bridge, showing the glamour of Beijing as an international metropolis with a long history and modern civilization as well as the national political and cultural center, promoting the exchanges between Beijing and the world, and boosting the city's economic development.
Being a cultural exhibition platform for different peoples in the world, each Beijing International Cultural Tourism Festival has its own theme. The festival not only comprises cultural programs, but also focuses on mass activities, folk-custom activities and entertainments.
The festival is a high-profile cultural festival featuring everything from folk arts to tourism-related activities. It attracts great attention from people from all walks of life at home and abroad.