Running antelopes in Namibia, 2011. [Photo by Luo Hong/Provided to China Daily]

In 2006, he established the Luo Hong Fund under the United Nations Environment Program, which aims to train and reward professionals in environmental protection worldwide, making him the first Chinese entrepreneur to establish a UN fund in his own name. The fund has sponsored a Chinese children's painting competition since 2008.

In 2009, then-Kenyan President Mwai Kibaki awarded Luo the Moran of the Order of the Burning Spear in recognition of his efforts to introduce Kenya's natural beauty and wildlife to the Chinese people through his photography.