Director Chen Wei speaks at the launch of iQiyi's online show, Clash Bots in Beijing in mid-March.

For The Rap of China and Hot Blood Dance Crew, fashion brands were created. And, for Clash Bots, robot combat competitions and related toys will follow.

Variety shows tailored for the internet are a growing trend on the mainland. And, according to iQiyi, in 2017, more than one-third of the world's variety shows tailored for the internet were made in China, but 80 percent of them were adapted on programs from overseas.

However, Chen says the trend of using overseas shows for inspiration will change with time.

"The Voice of Holland was sold to more than 50 countries and regions, and China needs such an influential brand, which can be taken to Europe and the United States," he says.

For now, Chen's team has prepared what he refers to as "bibles" for his shows, recording the development and production operations of each episode in detail.

"Such experiences are very valuable," he says. And Chen is confident that his "bibles" for Hot Blood Dance Crew and Clash Bots can be hawked abroad.

"I think my identity will change from 'buyer' to 'seller' the next time I go to Cannes (for MIPTV, a key global fair for entertainment content)."