Chinese Song brocades [Photo provided to chinadaily.com.cn]

·Reviving traditional silk culture through initiative

Interviewee: Zhang Xingwu, Project Manager of Wujiang Dingsheng Silk Co., Ltd.

“In 2015, the company was invited to participate in the 42rd Milan Expo and Milan Fashion Week. The company’s brand Saint Joy Songjin has attracted attention from the European fashion industry. One of the event organizers, the European Design Center, was very interested in the Chinese Song brocades product. Our company also longs to open up the overseas market, introducing advanced fashion design and brand promotion ideas to China. Therefore, we agreed to be partners in the future.”

“On August 30, 2016, the Saint Joy Songjin European Design Center was established. Through cooperation between domestic technicians and overseas designers, international fashion elements have been added to traditional Chinese Song brocades products.”

“As small-and-medium-sized enterprises, overseas channels are limited to us. To this end, we actively participate in the Belt and Road Initiative. Our products are honored to be national gifts presented to other countries on many formal diplomatic occasions. I think it is a once-in-a-lifetime opportunity for the world to know more about Chinese Song brocades and its industry.”