In Morocco's largest city, Casablanca, children crowd the Chinese booths on the 25th Casablanca International Fair to get a gift of Chinese character "fu" in calligraphy. [Photo provided to China Daily]

A seminar was thus arranged during the Cairo fair to explore more collaboration and exploration on creating cultural products, which was also a popular topic among Chinese publishers in the home market. Citing the successful practice of the Palace Museum in calling upon wide interest in the country's cultural root via ways that appeal to the younger generations, the speakers hope their cooperation will inspire same blooms of creations based on the Egyptian history and culture, as rich and long as that of China's.

There are 50,000 audiences visiting the China booth and 30,000 copies sold by rough daily estimation, according to Guangming Daily.

Sinolingua Press opened up a new overseas editorial office in Cairo with its Egyptian partners during the fair. And the office' newly released series of language learning and basic knowledge about Chinese culture attracted attention.