Posters of the 2019 Francophonie Festival [Photo provided to chinadaily.com.cn]

The annual Francophonie Festival is ready to rock your world as variety of activities in the field of music, art, book, cinema and sport will be unveiled to anyone interested in French culture and language this month in Beijing.

A press conference on the festival was held in Beijing on Feb 28, with Chinese actor Huang Jue acting as the ambassador. This year's festival theme is "Game".

Actor Huang Jue speaks at the press conference. [Photo by Zhang Xingjian/chinadaily.com.cn]

According to the organizer, Faguowenhua.com, game can be a way of sharing, entertaining and learning. And the above mentioned three keywords also reflect the spirit among the French world. Through playing games, people can learn the value of sharing and tolerance.

"Anyone who speaks multiple languages understands the benefits that the other language brings. Learning another language is not only a question of using different words. It means opening up to another culture, thinking about things from another point of view," said Jean-Maurice Ripert, ambassador of France to China.

The ambassador also said that China had played its part in French language development and China's role, more so than that of any other country, would be crucial for the future of plurilingualism.