Grandpa Huang, the oldest of the cormorant fishermen living in Xingping village of Yangsuo county, South China's Guangxi Zhuang autonomous region, is the focus of this Jord Hammond photo. [Photo provided to chinadaily.com.cn]

On his way to make it bigger

Committed to growing his Instagram page with quality content, Hammond has made a name for himself in the industry since creating photos for the marketing campaigns of several big-name brands in the past few years.

Particularly fond of seeking off-the-beaten-path adventures, he and Sophia have visited 41 countries so far and keep heading to new places while revisiting some of their favorite countries.

Hammond said in the past year or two, they've focused on setting up their company but really hope to spend more time in China in the coming years.

"My goal over the next few years is to release a China photography book as I truly believe more people should visit China, as there is so much more to the country than the megacities and smog that a lot of Western media outlets portray," he answered when asked about his upcoming projects.

Yang Xiaoyu contributed to this story.