An inheritor of Mongolian embroidery stitches a pattern of apricot flowers at her home in Horqin Right Wing Middle Banner, Hinggan League, Inner Mongolia, Aug 2, 2019. [Photo by Li Ping/chinadaily.com.cn]

Qi Chunying, a researcher with Minzu University of China who studies costumes of Chinese ethnic groups, said the competitiveness of Mongolian embroidery is obvious when created on leather. She noted it has large development potential if combined with leather and fashion design.

During the conference, Horqin Right Wing Middle Banner was awarded “Hometown of China’s Mongolian Embroidery Culture”, as well as the innovation and business start-up demonstration base for Chinese handmade embroidery.

According to Bai Yugang of the publicity department, more than 60 college graduates have returned to their hometown of Horqin Right Wing Middle Banner over the past three years, and started their own businesses to boost the local embroidery industry.