Outdoor stalls under the pointed tents attract crowds of local residents and tourists to shop and taste snacks on Nanjing Road in Shanghai on June 7. [Photo by Wang Gang/For China Daily]

Second-hand luxury store Vintage Musevie conducted livestreaming sessions to promote some of its latest acquired products.

According to Wan Zi, who oversees the store, its 50,000 followers on Xiaohongshu were keen to watch online broadcasting as the program helps convey know-how in selecting used luxury items and guides people to visit their offline shop as the epidemic eases.

The country's leading e-commerce platforms are also lending a helping hand, offering services from inventory support to accessible financing backed by the latest technologies.

For example, Alibaba Group's Alipay said it will offer interest-free loans to small businesses.

E-commerce platform JD also rolled out $7 billion in an economic support plan to smaller shop keepers. WeChat, the digital wallet of Tencent Holdings Ltd, offered digitalization support for vendors who are strapped for cash.