A snow resort in Urumqi, capital of the Xinjiang Uygur autonomous region. [Photo provided to Chinaculture.org]

Currently, 13 scenic spots in Xinjiang have gained a national 5A-level rating, the highest in the country. In 2019, Xinjiang received 213 million tourists from China and abroad, which helped the region rake in tourism revenue of 363.3 billion yuan ($55 billion).

"The tourism income of Xinjiang have been rising increasingly in recent years, up 30 percent year-on-year for four consecutive years," said Ma Xuguo, deputy director of Xinjiang's culture and tourism department, at a tourism promotion conference in Beijing on Wednesday.

To lure more travelers, local tourism administrations unveiled a series of preferential policies at the promotion conference, including free admission for A-level attractions in Ili Kazak autonomous prefecture and Altay.