Ice bubbles [Photo provided to China Daily]

Northeastern China's Heilongjiang province has rolled out 15 winter tourism destinations and 10 ways for visitors to enjoy the winter there.

Travelers can ski and experience winter art, sightseeing, hiking, fishing, hot springs, folk customs and culture and tourism performances during their stay in the province, which has been the first place in China to greet winter.

Ice and snow cross country race [Photo provided to China Daily]

In Xuexiang village, the sightseeing path, forest train ride and night ski are prepared to spice up travelers' experiences.

In provincial capital Harbin, more than 400 cultural and recreational activities will be held. The local government will distribute 48 million yuan (about $7.26 million) in subsidies on online tourism platforms to attract more tourists to Harbin. Some tourism hot spots, such as Harbin Ice and Snow World, will offer discounted tickets.

Aurora [Photo provided to China Daily]

Heilongjiang will strive to have its winter tourist visits break 200 million by 2030 and its winter tourism income exceed 200 billion yuan, said Zhang Lina, head of the Heilongjiang Provincial Culture and Tourism Office.

Hot pot [Photo provided to China Daily]