造势（zào shì）

Create an atmosphere; promote

例：影片还没上映，各大报纸就已经纷纷开始为它造势了。

(yǐng piàn hái méi shàng yìng, gè dà bào zhǐ jiù yǐ jīng fēn fēn kāi shǐ wèi tā zào shì le.)

The film has not yet been shown, but all the big newspapers have already started promoting it.

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