The General office of State Council recently promulgated a guideline on promoting prosperity and development of the Chinese film industry. It requires vigorously facilitating leap-forward development of the Chinese film industry and realizing the historical change from a big film producer to a stronger film producer. The guideline proposes to actively implement the go-global strategy and the preferential policy of encouraging and supporting export of cultural products and services. It stipulates to appealing to existing channels to intensify support to the export of film products and services, and strive to cultivate a long-term mechanism.
The guideline puts forward that strengthening international communication force is an objective in the development of the Chinese film industry. The country must actively drives the film industry to go global, cultivate internationally competitive and influential communication businesses for films, and develop homemade films adapting to world market demands. It could sponsor public-benefit Chinese film shows in overseas areas, participate in international film festivals, organize commercial promotion and marketing activities in overseas areas, so as to continually elevate the international influences, competitiveness and market shares of homemade films, and sharpen the cultural soft power of the nation.
The guideline points out that the country should positively carry out the go-global strategy for the film industry, and the preferential polices of the state encouraging and supporting cultural product and service exports. It could tap existing channels to intensify support to export film products and services, and establish a long-term mechanism. It will accelerate the pace of fostering markets for overseas sales, enhance efforts to promote homemade films to overseas areas, expand channels, improve networks, and explore an overseas promotion and marketing system for homemade films, so as to speed up Chinese films to enter the international main film markets.
It will support film producers and film works to participate in leading international film shows and trade markets, and take further measures to well run the Shanghai International Film Festival. It will promote cooperation with China Film Channel and other film channels in TV stations, lease cable TV networks, and tap the Internet to quicken the step of landing in overseas areas and expand the scales of consumers. It will actively work with foreign governments, international film festival organizing committees, film agencies, social organizations, and industry associations to set up wide-ranging and friendly cooperation mechanisms, further strengthen cooperation with foreign counterparts to jointly shoot films, and continue to run Chinese film shows, so as to boost up the international influences.
Editor: Wen Yi
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