(Xinhua)

A basic principle in the market economy is that one should create benefits for others in order to gain benefits of their own. The establishment of such principle depends on the maturity of the credit system. Taobao treasures its "evaluation culture" and has launched internal right-safeguarding campaigns against dishonesty on the sellers' side such as driving up their reputation as well as on the buyers' side such as malicious poor evaluation. Before the public security organs intervened, Taobao had already opened up green channels for reporting malicious bidding on the matter of "malicious poor evaluation". The establishment and maintenance of the "evaluation culture" brings inspirations in the traditional market. Even medical reform and education reform can borrow ideas from its spirit.

Real world laws also apply to virtual world crimes, but judicial and law enforcement agencies face a test of using existing laws to effectively tackle virtual world crimes. Such exploration needs specific cases to provide steps and pivots, so an orderly online market will be gradually established, and laws will be more useful in regulating the virtual world. As a by-product of the e-commerce culture, the first online "malicious poor evaluators" case will help bring online market behavior further into China's legal framework.

Source: (People's Daily Online)