A model wears a dress from NE-Tiger

 

 

A dazzling silk and pearl handbag from Rose Studio Photos

 

 Top domestic brands help China's luxury industry gain int'l traction

Hermès, Louis Vuitton, Prada, Chanel, even people who are not interested in buying luxury products can name a few brands and recognize their logos in China now. Chinese consumers have become so powerful and obsessed with luxury items that many of the brands view the Chinese market as a cash cow. However, luxury fashion lovers elsewhere in the world may not be familiar with any Chinese brands.

Though not widely recognized, some domestic luxury brands are seeing healthy growth and showing potential to become well-known luxury lines.

Hong Huang, creator of Brand New China (a business dedicated to promoting local designers), wrote in her blog earlier this week that in the past decades, Chinese aesthetics and values used to be at the edge of mainstream fashion. But as brands like Exception de Mixmind, Ziggy Chen, Chictopia and ZUCZUG have emerged, Chinese fashion has begun to make some noise.