Zhang now regrets not spending more time developing his character's online presence. He says he didn't take advantage of the best time to promote his cat on the Internet.

"Now my cat has a weibo account. It also uses WeChat. These are all good ways to attract fans," says Zhang. He upgrades the cat's weibo frequently, uploading comics or his cat's funny images.

Zhang's is not the only cat to find fame on the Internet.

Another cat known as Luo Xiaohei, is proving very popular. Luo Xiaohei is black, has a long tail and lives a heroic life depicted in short animated movies.

Luo Xiaohei's creator Zhang Ping came up with his heroic cat in a short animation in 2011, which soon became a hit and has since been developed into a serial.

The animation tells a funny story about a girl and her pet cat who used to be a monster. Now the black cat has about 200,000 fans on Sin a Weibo, one of China's biggest weibo websites.