This year’s Shanghai Book Fair is now under way, an annual event aimed at making "reading" a popular topic. [Photo/Xinhua]

Li said, "The book is politics-related. But we choose some issues that are closely connected to people’s daily lives to explain the development of China instead of from a macro-angle. That aroused interest and concern from the public, because they are more familar with that. "

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2013 Shanghai Book Fair kicks off

And some book stores are also trying a new approach. At this one in downtown Huangpu District, many of the best sellers are light books such as "Tiny Times" and "Big Data Times." But while these books are definitely on the recommendation shelves, store managers are trying something different - putting serious books together with light ones.

Dong Chenxu, assistant manager of popular bookmall, said, "We hope that readers will pick up books such as "Biography of Deng Xiaoping," when buying "Tiny Times." Meanwhile, the serious books we choose will surely have potential buyers according to our sales records. So, we think they are worth recommending."

Dong says in addition to the recommendation shelf, the store also has shelves specially for women, older people, and has one section of books just for pondering.

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