Beijing (Ecns) – Chinese reality TV talent show Voice of China launched a radio edition program on Monday in Beijing.
Synchronized with the broadcast of the show's second season, FM·the Voice of China will be on the air twice a day for a half-hour each, once in the morning and once in the evening, from Monday to Friday. It aims to promote its TV campaign, which is broadcast every Friday.
In addition, between 10 a.m. and noon every Saturday, the show's coaches and contestants will join the radio program.
The radio program, with a 100 million-yuan investment, will be broadcast on FM 101.8 starting May 27, and over 100 radio stations across the country will join the broadcast.