Given that there's no mature paid music download platform like itunes Store in China at the moment, Canxing decided to join hands with China Mobile on paid ringtone downloads. The songs performed by all the contestants (including the eliminated participants) in the show, will likely be made into ringtones which will be sold at 1 yuan a track to mobile phone users.

The four high-profile coaches that appear on the show in order to encourage and train the contestants, also receive a share of the revenue from the music downloads.

If the show is as successful as expected, it's estimated that the ringtone downloads could bring in a total 320 million yuan in revenue.