Subscribe to free Email Newsletter

 
  Info>In Depth
 
 
 

Brand Building

2014-04-18 13:34:54

 

Quotes

Li Song Director, Center of Ethnic and Folk Literature and Arts Development, Ministry of Culture of China.

The Spring Festival, known as the Chinese New Year, possesses the following features: Sacredness: ancestor worship, ritual, prayers for blessing=identity orientation, cultural recognition, ethical awareness and spiritual belonging; Groupness: family, clan and community= sense of responsibility, family and clan relations and collective awareness; Universality: endowment , participation, interaction= sense of fairness, fundamental rights, abatement of conflicts; Carnival: Shehuo, lanterns, lantern festival = irregularity of order, psychological release Artistry: various traditional performing arts =pay tribute to the divinity, entertainment and self entertainment.

1 2 3 4



8.03K

 

 


 
Print
Save