Mark Wahlberg plays Cade Yeager and Nicola Peltz plays Tessa in Paramount Pictures'Transformer 4. Provided to China Daily

Co-productions with China are of great interest to Hollywood, thanks to the country's booming film market. But in reality, not everything goes according to the script. Liu Wei reports.

An alliance between a robot and a food chain famous for duck necks might not seem like the most likely combination. But in Hollywood, nothing is impossible.

Zhouheiya, a Chinese fast food chain known for their signature spicy duck necks, is teaming up with Transformers 4, the highly anticipated Hollywood summer blockbuster, for a comprehensive promotion campaign.

"Snacks and films are a perfect fit, much like beer and football," says Annie Li, president of Reach Glory Communications, a leading entertainment marketing company in China.

"Zhouheiya will benefit immensely from the association with a movie franchise that has grossed over $2.7 billion across the world."

Reach Glory, which handles the collaboration between Zhouheiya and Transformers 4, also undertook the successful product placement campaign of Chinese television maker TCL in the popular movie Iron Man 3.

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