The golden goblet, the main award of the Shanghai International Film Festival, is a must-have element for the posters in the past years. [Photo provided to chinadaily.cm.cn]

The organizer said that the Monkey King, whose Chinese name is Sun Wukong, is the incarnation of bravery, loyalty and ambition, and the design idea of the official poster showcases traditional Chinese cultural elements to the world in a contemporary art language.

The organizer also said that the design perfectly conveys the message that the real glamor of films lies in collective wisdom and devotion, while paying tribute to the behind-the-scenes filmmakers.

The poster also drew applause from netizens.

"It's a wonderful piece and full of imagination," said a Web user on Sina Weibo. "The traditional Chinese art and culture are highlighted, with a clear theme."

The only competitive feature film festival in China, the 22nd Shanghai International Film Festival, held by China Media Group and Shanghai Municipal People's Government, will take place from June 15 to 24.