Wu Shulin, executive vice-president of the Publishers Association of China, points out the opportunities brought by the revolutionary changes in information technology. The academic publishing groups shall be aware of the gap between their foreign counterparts and set high hopes for their development, with a clear view of its advantages and disadvantages. [Photo provided to chinadaily.com.cn]

Views from the Chinese publishing world

Zhang Zehui, deputy director of the Import Administration Bureau of the Publicity Department of the Communist Party of China Central Committee, proposed four requirements for Chinese publishers, including deepening mutual-trust with different cultures, seeking partnerships in the service sector, improving copyright trade and approval efficiency, and facilitating academic exchanges.

Yu Huixun, director of the international development department at Phoenix Publishing and Media Group, introduced the status, challenges, advantages, and strategies of her company.

Chen Liang, deputy-general manager and deputy editor-in-chief of China Science Publishing and Media Ltd, shared the company's experience in promoting the internationalization of China's academic publishing.

Tu Shuming, chairman of China Water and Power Press, introduced the organization's expertise in water and power publishing and commitment to international business, covering joint publishing, book sales, and opening overseas distribution branches.