Scenery of Yading, southwestern Sichuan province, China. [Photo provided to China Daily]

Yading will explore cooperation with travel agencies and self-drive clubs in the capital to increase its presence in the northern market.

Yading sits in southern Daocheng county, Garze Tibetan autonomous prefecture. The place is considered by many to be one of the few remaining pristine lands on earth. It was first brought to the attention of the Western world by Joseph Rock, an American explorer, who presented the stunning beauty of Yading in National Geographic magazine in 1931.

The region went viral on the popular video-sharing app Tik Tok, raking in 2.9 billion hits by the end of 2018, according to the local authority.