Nevertheless while the traditional culture is rapidly fading away in many areas, on the other hand a number of traditional cultures are being revived as well.

This revival can be divided into two phases. The first is from the 1980s to the mid 1990s, after the implementation of the opening-up policy, the Chinese government loosened civilian beliefs and the folk traditional cultural activities were revived and developed in villages. In fact, most of the civilian cultural customs are related to people’s production and life, which are fit for the development of culture and economy.

And the second phase was the revival in the rich areas after entering the 21st century. The peasant-workers renovated their ancestral temples and reedited their family genealogical records with the money that they’d earned in the cities, which offered a substantial base for the revival of civilian culture. At the same time, the traditional cultural life is also helpful in relieving the fast tempo of modern life.

The revival and development of folk culture has also been boosted by the forces from the government and the civilian people.

Besides the government, the cultural industry and tourism are also very important. Firstly, since the demand of traditional handicrafts increased as they entered the market, as a result the traditional household production often finds it hard to meet demand; thus, hiring more labor to expand production becomes necessary, which partly affects the ways of passing down ancient techniques.

Affected by the exoticism of culture, the culture of minority nationalities begins to turn into an art appreciated by tourists. To cater for tourists’ need the local people turn their folk customs into grand performances, often breaking traditional cultural rules.

Without right guidance, some rural regions may overdevelop their traditional culture; as a result, some cultural heritages is greatly damaged

How to protect intangible cultural heritage

The masses should have a consciousness about the protection of intangible cultural heritage and make it become a part of their life.