The activities of this cultural festival are rich and colorful, including the Exhibition of Craft and Treasures of National Intangible Cultural Heritage, the Works Exhibition of the Masters of Chinese Arts and Crafts, Chinese Ancient and Modern Painting, Calligraphy and Rubbing Treasures Exhibition, China Intangible Cultural Heritage Protection and Development Forum, “Evaluating and Appreciating Treasures” Large-Scale Public Collection Exchange on the CCTV program “Jianbao,” and other exciting activities. The citizens could enjoy the cultural feast to their hearts’ content if they came.

This festival has caused the widespread attention of society. More than 30 Chinese leaders from the NPC Standing Committee, CPPCC National Committee, State Council Development Research Center, the Ministry of Culture, and Dongcheng District People's Government were invited to the opening ceremony. Ambassadors from 18 more countries, such as Russia, Ukraine and Etc, 6 officers from the United Nations Industrial Development Organization (UNIDO), more than 20 ministers from the foreign countries, and some honorable guests from the different fields also attended the ceremony. Several domestic media outlets such as CCTV, Beijing TV, China Daily, People's Daily, Beijing Daily, Beijing Evening News were also present.