Van Gogh: The Immersive Experience, an exhibition now on at the National Museum of China, brings an all-encompassing experience of Vincent van Gogh's art. [Photo by Jiang Dong/China Daily]

The 35-minute show is being staged inside a purpose-built rectangular box occupying a section of the spacious third-floor corridor of the National Museum of China.

The viewer first encounters Van Gogh through a space set out like a gallery, in which the painter's self-portraits are displayed on wall-mounted screens. Then the gallery changes into different scenes inspired by Van Gogh's iconic works, where viewers "step inside" these familiar landscapes. One moment, viewers are surrounded by blossoming almond trees, while the next, they watch crows flying over expansive wheat fields. Overhead, a dreamy, starlit night sky unfolds.

In recent years, Van Gogh has been the subject of many popular interactive exhibitions at home and abroad, where digital technology rather than the original paintings are used to offer an insight into the painter's life and art.