Van Gogh: The Immersive Experience, an exhibition now on at the National Museum of China, brings an all-encompassing experience of Vincent van Gogh's art. [Photo by Jiang Dong/China Daily]

There is another section in the exhibition where people can paint or draw and then have their works scanned and the digital versions shown on a screen. In another section of the exhibition, people can put on virtual reality headsets to "visit" the places where Van Gogh worked.

Beijing is the first Chinese city where the exhibition is being held, Iacampo says, but the company hopes to take the show to Shanghai, Chengdu and Guangzhou, and details are to be confirmed with local exhibition providers.

Contact the writer at linqi@chinadaily.com.cn