Van Gogh: The Immersive Experience, an exhibition now on at the National Museum of China, brings an all-encompassing experience of Vincent van Gogh's art. [Photo by Jiang Dong/China Daily]

Mario Iacampo, president of Exhibition Hub, a Belgian company that specializes in creating, producing and distributing interactive shows like the current exhibition, tells China Daily that Van Gogh's paintings－which often depict expansive scenes and natural landscapes－are ideal for digital projection onto large surfaces like walls and floors, as are the vivid and innately eye-catching colors found in his works.

He says new developments in technology "completely change the way people access art" by bringing images of famous works to life through animation and offer a better understanding of the context surrounding them.

"The project provides a lot of animation and reinterpretations (of the featured paintings)," Iacampo adds. "The experience is unique to the venue where the exhibition is presented. We add things or make changes according to the specific environment where the show is staged."